Hinoki is a careful curation of ingredient driven, independent haircare brands

Dedicated to encouraging self care at a root level, founder and stylist Robbie Bruce selects brands which align with his belief in a higher purpose: efficient, purposeful products with high quality, ingredient driven, professional haircare.

Our commitment to haircare is more than superficial: we’re committed to products that work with and for our customers, We’re also committed to sustainability and reducing plastic waste as far as possible, during our selection, packaging and delivery process we try wherever possible to reduce, reuse and recycle as much as possible.